Automotive · Digital · AI

Digital Transformation & Customer Experience for Automotive and Digital Businesses

StratEdge Advisory helps automotive and digital businesses solve complex challenges through strategy, AI, and expert insights — designed for real-world execution.

Ritesh Chaddha — Founder, StratEdge Advisory
Ritesh Chaddha
Founder & Principal · StratEdge Advisory
16+
Years of leadership experience
4
Auto majors led — Hyundai, Tata, Mahindra, Apollo
1M+
Customer interactions impacted
600+
Dealership ecosystem enabled
Our Services

What We Do

Selected Impact

Outcomes that matter.

A snapshot of measurable results delivered across leading automotive and digital organisations.

  • Enabled omnichannel customer journeys across 600+ dealerships
  • Built AI-led digital platforms improving customer engagement
  • Strengthened processes and enhanced customer satisfaction across large scale automotive operations
  • Scaled digital initiatives impacting millions of users
How We Work

How we turn strategy into measurable change.

A proven operating model — combining consulting depth, advisory access, and on-ground execution — that moves from boardroom decisions to dealership-floor results.

Strategy grounded in execution realities

Focus on measurable business outcomes

Integrated approach across consulting, expert advisory, and talent

"Strategy is only valuable when it delivers real-world outcomes."

Ritesh Chaddha · Founder & Principal
Track record

Driving transformation, backed by 16+ years of automotive leadership.

Experience across leading automotive organisations — Hyundai, Mahindra & Mahindra, Tata Motors & Apollo Tyres.

Hyundai logo
Mahindra & Mahindra logo
Tata Motors logo
Apollo Tyres logo

Ready to build what's next?

Whether it's digital transformation, AI adoption, or expert advisory — let's start a focused conversation.