Strategic insights delivered across digital, AI, customer experience and growth.
A snapshot of engagements where StratEdge Advisory has helped clients sharpen strategy, frame complex decisions and translate intent into execution. Client names are kept confidential.
Digital & AI CX Transformation
Re-imagining the end-to-end customer experience for an automotive OEM
Partnered with senior leadership to reframe CX as a digital-first, AI-augmented operating capability spanning discovery, purchase, ownership and re-purchase across passenger and EV portfolios.
Strategic insights shared
A CX maturity diagnostic mapping current journeys against best-in-class digital natives
Prioritised AI use cases — personalisation, next-best-action, conversational service, predictive ownership
A measurable CX scorecard linking NPS, effort and digital adoption to commercial outcomes
A board-ready CX transformation blueprint with sequenced wins across acquisition, ownership and aftersales.
Dealer Digital Ecosystems
Strengthening dealer portals and distributor visibility for an automotive OEM
Advised on how modern dealer management platforms, OEM CRM and sales apps come together to give headquarters real-time visibility into retail, allocation and shipment status across markets.
Strategic insights shared
Designing an omnichannel sales funnel that connects website, dealer pages and in-store journeys
Aligning vehicle ETA, allocation and booking flows between HQ, distributors and dealers
Differentiating how wholly-owned NSCs and independent distributors plug into the same dealer ecosystem
A clearer view of where digital investment in the dealer stack creates the most measurable lift in conversion and dealer productivity.
Customer, Sales & Service Apps
Designing the OEM app stack — customer, sales and service experience platforms
Shaped the product architecture for an integrated app ecosystem covering customer ownership, dealer sales executives and service advisors on a common data backbone.
Strategic insights shared
Feature prioritisation by journey stage — booking, delivery, service, loyalty, RSA, connected features
Sales app design for lead capture, test-drive orchestration, finance and digital contracting
Service experience platform linking appointments, bay status, estimates and digital approvals
A unified app blueprint that removes duplication, improves adoption and accelerates digital service throughput.
Connected Vehicle, Mobility & EV
Connected and EV ownership experience strategy
Advised on the experience layer that sits on top of connected car platforms — covering ICE, EV and shared mobility — and how it differentiates the brand.
Strategic insights shared
EV-specific journeys — charging discovery, range assurance, home installation, battery health
Connected feature roadmap from telematics basics to remote services and over-the-air updates
Monetisation models for connected and subscription-based mobility features
A connected and EV experience roadmap that protects margin while building owner stickiness.
Parts, Lubricants & Aftersales Commerce
Digitising spare parts, lubricants and aftersales commerce
Worked through the digital commerce stack for spare parts and lubricants — from dealer ordering to B2B/B2C marketplaces — for an OEM with a large multi-tier distribution network.
Strategic insights shared
Catalogue, pricing and availability architecture across OEM, distributor and retailer tiers
Online-to-workshop fulfilment flows that protect dealer margin while improving customer convenience
Counterfeit control, warranty linkage and loyalty integration for lubricants and fast-moving parts
A commerce blueprint that grows genuine-parts share while strengthening dealer economics.
Workshop & Dealer Operations
Workshop digitisation and dealer operations optimisation
Advised on digitising the service workshop and back-end dealer operations to improve throughput, transparency and customer trust.
Strategic insights shared
Bay utilisation, technician productivity and job-card cycle-time levers
Digital vehicle health checks, video estimates and customer-approval workflows
Dealer scorecards that connect operational KPIs to CX and profitability
A workshop operating model with measurable gains in throughput, FTR and customer satisfaction.
Cloud, Data & Digital Architecture
Cloud strategy and enterprise data migration for a digital platform estate
Helped frame the cloud and data architecture strategy for a complex automotive estate spanning customer, dealer, vehicle and analytics workloads.
Strategic insights shared
Workload segmentation across public cloud, private and edge — with cost and sovereignty trade-offs
A data platform pattern that unifies customer, vehicle and dealer data for analytics and AI
Migration sequencing that de-risks legacy CRM, DMS and analytics modernisation
A pragmatic, multi-year cloud and data roadmap aligned to business value and run-cost guard-rails.
AI CRM, Engagement & Loyalty
AI-enabled CRM, customer engagement and loyalty transformation
Shaped an AI-led engagement model that moves CRM from campaign factory to always-on, journey-orchestrated and personalised interactions.
Strategic insights shared
Segment-of-one targeting using ownership, service and connected-vehicle signals
Next-best-action models across upgrade, service, accessory and insurance triggers
Loyalty programme design that ties points, tiers and partner benefits to lifetime value
A measurable lift in repeat service capture, accessory attach and upgrade conversion.
Social Listening & Sentiment Analytics
Social media listening and customer sentiment analytics
Advised on standing up a social listening and sentiment analytics capability that feeds product, marketing and CX teams with structured voice-of-customer signals.
Strategic insights shared
Source mix across social, reviews, forums, video and dealer feedback
Topic and entity models that separate product, dealer, service and brand sentiment
Closed-loop workflows that route signals into CX, quality and PR response
An always-on VoC capability that shortens issue-detection cycles and informs product and CX investment.
Sales Funnel & Marketing ROI
Diagnosing a multi-channel automotive sales funnel end-to-end
Mapped traffic, leads, qualified opportunities, test drives, bookings and retails across walk-ins, inbound calls, organic and paid website, dealer pages, branded app and aggregators.
Strategic insights shared
Channel-level conversion benchmarks from traffic all the way to retail
Cost per lead, cost per booking and cost per sale by channel as a lens on marketing efficiency
Where to rebalance spend between brand-owned channels and paid acquisition
A funnel scorecard that highlights leaking stages and channels with the strongest incremental ROI.
Offline-to-Online & Omnichannel
Offline-to-online customer acquisition and omnichannel journey design
Reimagined the showroom-to-screen journey so that digital discovery, dealer interaction and in-store experience operate as a single, stitched journey.
Strategic insights shared
Identity stitching across web, app, dealer DMS and call-centre touchpoints
Hand-off design between digital leads, call-centre triage and dealer sales executives
In-showroom digital tools that continue the online journey rather than restart it
A higher-converting omnichannel journey with cleaner attribution and a better in-showroom experience.
Operating Model & Transformation PMO
Automotive digital operating model and transformation PMO advisory
Advised on the operating model, governance and PMO construct required to run a multi-year digital and AI transformation across business units and regions.
Strategic insights shared
Federated vs centralised digital, data and AI operating model trade-offs
Transformation PMO design — value tracking, dependency management and executive cadence
Talent, partner and vendor mix to sustain delivery beyond the initial mobilisation
A transformation operating model that turns strategy decks into delivered, measurable business outcomes.
AI Transformation Strategy
Shaping an enterprise AX (AI Transformation) operating model
Worked through how large organizations structure their AI transformation agenda — governance, talent, KPIs, model choices and infrastructure across the value chain.
Strategic insights shared
Positioning of central AX, CDO and CAIO functions and the trade-offs between each model
How AI KPIs cascade from C-suite into business units and what 'good' looks like
Choosing between internal SLMs, proprietary LLMs and external frontier models by use case and data sensitivity
Guard-rails for external AI tools, coding copilots and agent builders inside regulated enterprises
A reference architecture for AI governance, model strategy and security tiering that scales with adoption.
Consumer App Economics
Benchmarking OEM consumer app investment, monetization and break-even
Advised on how leading OEMs fund, scale and monetize their consumer-facing apps, and how long it realistically takes to move from cost center to P&L contributor.
Strategic insights shared
Investment profile across build, run, marketing and vendor costs
Revenue levers — service, accessories, finance, insurance, subscriptions, partnerships — and how incrementality is measured
Timelines to contribution margin, full-cost break-even and profitability
Strategic vs. financial ROI lenses for leadership during the early investment years
Realistic benchmarks for investment scale, incremental revenue and break-even timelines for an OEM-grade app.
Used Car Market
Reading the used car opportunity in India
Provided a strategic view on the role of used cars in the Indian auto ecosystem and how OEMs and dealer groups are positioning around it.
Strategic insights shared
Why used car is moving from a tactical lever to a strategic business line
The shifting mix between certified pre-owned and non-CPO volumes
Operating model choices for OEM-led vs. dealer-led used car businesses
A perspective on where to play and how to win as the Indian used car market matures.
Digital Brand Building
Building automotive brand awareness through digital in India
Discussed how OEMs in India use digital channels to drive top-of-funnel brand awareness and recall in a fragmented, mobile-first market.
Strategic insights shared
Region-specific YouTube and short-form video strategies
Influencer and creator collaborations tailored to younger audiences
How search, display and social work together for consistent visibility
A more deliberate digital brand playbook that connects awareness investment to downstream demand.
Enterprise Architecture & Agentic Ops
Pragmatic path to agentic and autonomous operations for automotive OEMs
Shared a view on what 'good' looks like for OEM enterprise architectures as they move from analytics-led automation to more agentic, autonomous operations.
Strategic insights shared
A phased, governance-first target architecture that protects core ERP while modernizing the digital and analytics layers
Where AI, real-time analytics and data orchestration deliver closed-loop decisions today
Highest-value agentic opportunities across product launches, demand planning, dealer operations and warranty
A sequenced roadmap that balances ambition with the realities of legacy systems and change capacity.
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