About StratEdge

Practical transformation, built on 16+ years of automotive leadership.

StratEdge Advisory brings 16+ years of experience leading digital transformation, AI, and customer experience programs across Hyundai, Tata Motors, Mahindra, and Apollo Tyres.

Ritesh Chaddha, Founder of StratEdge Advisory
Our Expertise

Where we focus.

  • Digital Transformation Strategy
  • AI & Data-Driven Solutions
  • Customer Experience & Omnichannel
  • Automotive & Mobility Consulting
  • Industry–Academia Programs
  • Talent & Capability Development
How we engage

Three engagement modes, one strategic partner.

Strategic Consulting

Strategy and digital transformation engagements for automotive and digital businesses.

On-demand Advisory

Curated expert insight for leadership teams, investors, and product organisations.

Industry–Academia Programs

Mentorship, guest lectures, dissertation supervision and live industry projects.

How we work

Strategy grounded in execution reality.

Context-led strategy frameworks

Frameworks adapted to your business reality — not slideware.

Business problem-first thinking

Diagnose the real issue before prescribing the solution.

Actionable, decision-ready strategy

Strategy translated into measurable, execution-ready outcomes.

Impact highlights

Selected outcomes.

  • Built industry-first omnichannel platforms in automotive retail.
  • Improved lead quality and conversion through AI-led solutions.
  • Delivered measurable improvements in customer experience (NPS / CSAT).
  • Enabled digital sales across 600+ dealerships.
Education

Built on rigor and continuous learning.

Built on strong academic foundations and continuous professional development.

  • Executive Program in Digital Transformation
    IIM Indore
  • MBA
    SIBM Bangalore
  • B.E. Computer Science

Proven transformation experience across leading automotive brands.

Hyundai
Tata Motors
Mahindra
Apollo Tyres