Enterprise perspective, shaped by 18+ years across strategy, digital transformation and customer experience.
StratEdge Advisory helps leaders navigate complex decisions across AI strategy, enterprise transformation and customer experience.
Built on deep OEM and enterprise experience across Hyundai, Tata Motors, Mahindra, and Apollo Tyres.
Where we focus.
- AI & Enterprise Transformation Strategy
- Customer Experience Strategy
- Mobility & Digital Ecosystems
- Talent & Capability Development
Three engagement modes, one strategic partner.
Strategic Consulting
Structured advisory for complex, high-impact business decisions.
On-demand Advisory
Flexible access to senior expertise for critical problem-solving.
Industry–Academia Programs
Bridging academic learning with real-world business application.
Strategy grounded in execution reality.
Context-led strategy frameworks
Frameworks adapted to your business reality — not slideware.
Problem-first structuring
Diagnose the real issue before prescribing the solution.
Decision-ready recommendations
Strategy translated into measurable, execution-ready outcomes.
Operator's perspective. Structured advisory.
Ritesh Chaddha brings 18+ years of experience across strategy, digital transformation and customer experience.
His work spans Hyundai, Tata Motors, Mahindra, and Apollo Tyres — across strategy, digital transformation, AI-enabled initiatives and customer experience.
He holds an Executive Program from IIM Indore, an MBA from SIBM Bangalore, and a B.E. in Computer Science.
Bringing enterprise context into the classroom.
Glimpses from premier institutes — strengthening capabilities and sharing industry-grounded perspectives with the next generation of leaders.
AI for Business Productivity & Decision-Making
A practical session for working professionals, initiated by Symbiosis School of Online and Digital Learning (SSODL) and hosted at SIBM Noida — helping executives apply AI responsibly to business workflows, productivity and managerial decision-making.
Digital Transformation & Internet of Things
Sessions for MBA second-year Analytics students at SIBM Noida — connecting emerging technologies with business models, enterprise applications and real-world management decisions.
Digital Transformation — IIM Indore
Completed the Executive Program in Digital Transformation, strengthening strategic and digital capabilities.
From Internship to Impact
A session connecting academic learning with real-world corporate application and impact.
MBA Cohort Session — LBSIM
An applied customer experience session with the MBA cohort at Lal Bahadur Shastri Institute of Management.
MBA Session — SIBM Noida
A Digital Transformation session connecting enterprise change with practical business application.
MBA Induction Masterclass — SIBM Noida
A Sales Skills masterclass for the new MBA-joinee induction program.
External Evaluator — Summer Internship Viva
Assessed the MBA 2025-2027 batch at Symbiosis Institute of Business Management, Noida, as an external evaluator during their Summer Internship Viva — reviewing industry project outcomes, analytical depth, and professional growth demonstrated by the students.